MGMT1910W: When it Hits the Fan: Business, Crisis Communication, and Social Media in a Risky World

Effective crisis communication is increasingly important in a world of expanding technological dependence, sociopolitical instability, and daunting environmental challenges. Crises can be broadcast around the world in minutes via social media, creating negative headlines for months. In addition, complex, world-wide problems like climate change, religious fundamentalism, cyber security, health care, population growth, urbanization, and terrorism require effective communications to lessen the consequences of a crisis on an organization's activities, reputation, and stakeholders. We will examine a variety of current international and national case studies to examine what went wrong and consider how businesses can better prepare for, prevent, and respond to global crises.

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